Manifesto by Jamie Catto, co-creator of 1GiantLeap

We want to put our whole selves into the work.
We want to create a movement of introspection and self inquiry

where the viewer becomes the subject of the piece

It’s about you.

If we dare to show ourselves in all our raw glory,

really express what’s going on in the chaos and the shadows

then we have a chance to
connect to something real.

Because when I talk about me, you’ll hear about you.
We turn up to work every day pretending

we’re not neurotic and obsessed and insatiable and full of doubt.
And we waste so much energy keeping up

this mutual pretense for each other because we think if people saw the truth,

if people really knew appetites and self-loathing, then we’d get rejected.

But in fact, the opposite is true.

It’s when we dare to reveal the truth

that we unwittingly give everyone else permission to do the same.

To be here, present, vulnerable and authentic.

We’re on a mission to make self-reflection hip for just a moment,

just long enough to save us.
If we can all collectively acknowledge our insanity,

the amount of energy we’ll inherit that has been wasted on the mask

will be enough to creatively solve anything.

www.jamiecatto.com